{"id":8278,"date":"2024-08-28T18:54:27","date_gmt":"2024-08-28T18:54:27","guid":{"rendered":"https:\/\/best-of-gaming.be\/?post_type=case&#038;p=8278"},"modified":"2024-11-25T08:53:53","modified_gmt":"2024-11-25T08:53:53","slug":"mcdonalds","status":"publish","type":"case","link":"https:\/\/best-of-gaming.be\/case\/mcdonalds\/","title":{"rendered":"Mc Donalds by GumGum"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8278\" class=\"elementor elementor-8278\" data-elementor-post-type=\"case\">\n\t\t\t\t<header class=\"elementor-element elementor-element-6e1fb57 e-flex e-con-boxed e-con e-parent\" data-id=\"6e1fb57\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-801e6f0 e-con-full e-flex e-con e-child\" data-id=\"801e6f0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0435f7b elementor-widget elementor-widget-heading\" data-id=\"0435f7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mc Donalds by GumGum<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8df9911 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8df9911\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af48378 elementor-align-left elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"af48378\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/best-of-gaming.be\/cases\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover more cases<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43f92d6 e-con-full e-flex e-con e-child\" data-id=\"43f92d6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-737c3ac elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"737c3ac\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a96b504 e-con-full e-flex e-con e-child\" data-id=\"a96b504\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ff42ece e-con-full e-flex e-con e-child\" data-id=\"ff42ece\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6adda07 elementor-widget elementor-widget-heading\" data-id=\"6adda07\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best practices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c5ce1 elementor-widget elementor-widget-text-editor\" data-id=\"98c5ce1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/best-of-gaming.be\/\">Best of Gaming<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48da037 e-con-full e-flex e-con e-child\" data-id=\"48da037\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3206a5c elementor-widget elementor-widget-heading\" data-id=\"3206a5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Title<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e56def3 elementor-widget elementor-widget-text-editor\" data-id=\"e56def3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>McDonalds by GumGum<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-414a352 e-flex e-con-boxed e-con e-child\" data-id=\"414a352\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b390ea2 elementor-widget elementor-widget-heading\" data-id=\"b390ea2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Categories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-101f9dc elementor-widget elementor-widget-text-editor\" data-id=\"101f9dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span>Best of Gaming<\/span>, <span>Restaurants<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0a58da e-con-full e-flex e-con e-child\" data-id=\"a0a58da\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a299a0a elementor-widget elementor-widget-spacer\" data-id=\"a299a0a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t<header class=\"elementor-element elementor-element-562711e e-flex e-con-boxed e-con e-parent\" data-id=\"562711e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41e3424 e-con-full e-flex e-con e-child\" data-id=\"41e3424\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1c77741 e-con-full e-flex e-con e-child\" data-id=\"1c77741\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eca9c76 e-flex e-con-boxed e-con e-child\" data-id=\"eca9c76\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce23c0 elementor-widget elementor-widget-heading\" data-id=\"5ce23c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objective Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485845d elementor-widget elementor-widget-text-editor\" data-id=\"485845d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">McDonald&#8217;s set forth a bold challenge: to pioneer the effectiveness of in-game advertising. The dual objectives were clear \u2013 to seamlessly integrate McDonald&#8217;s presence within the gaming world without disrupting the user experience and to simultaneously drive an uptick in their app downloads.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This venture into the gaming sphere was not just about visibility; it was about proving the potency of immersive ads. By leveraging advanced analytics through Kochava and conducting a comprehensive brand lift study with HappyDemics, we set out to substantiate the impact of this innovative medium on brand recall and conversion rates.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed165b7 e-flex e-con-boxed e-con e-child\" data-id=\"ed165b7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e155a60 elementor-widget elementor-widget-heading\" data-id=\"e155a60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Media Characteristics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-752a17d elementor-widget elementor-widget-text-editor\" data-id=\"752a17d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Leveraging our strategic alliance with Frameplay, GumGum unlocked the gateway to a vibrant gaming community, offering our client McDonald a golden ticket to connect with an exceedingly engaged audience across a diverse array of premium gaming titles. We meticulously curated McDonald&#8217;s campaign across genres that resonate with their brand \u2013 from high-energy sports to captivating casual and simulation games, ensuring contextual alignment at every touchpoint.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4270348 e-flex e-con-boxed e-con e-child\" data-id=\"4270348\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a71e73 elementor-widget elementor-widget-heading\" data-id=\"3a71e73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reason Best Practice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2156ec5 elementor-widget elementor-widget-text-editor\" data-id=\"2156ec5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Through our collaboration with Happydemics, the campaign&#8217;s influence on brand perception was evaluated and complemented by Kochava&#8217;s analytics to quantify the surge in app downloads. The outcomes were not just promising \u2013 they were a testament to the transformative power of integrating brand narratives within the gaming experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0eb5254 e-con-full e-flex e-con e-child\" data-id=\"0eb5254\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ecffa4 elementor-widget elementor-widget-image\" data-id=\"8ecffa4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"859\" src=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2024\/08\/McDonalds-2.webp\" class=\"attachment-large size-large wp-image-8436\" alt=\"McDonalds\" srcset=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2024\/08\/McDonalds-2.webp 928w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2024\/08\/McDonalds-2-280x300.webp 280w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2024\/08\/McDonalds-2-768x824.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t<header class=\"elementor-element elementor-element-c2d99f4 e-flex e-con-boxed e-con e-parent\" data-id=\"c2d99f4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1abd1af elementor-widget elementor-widget-gallery\" data-id=\"1abd1af\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:3,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2024\/08\/McDonalds-1.webp\" data-width=\"1920\" data-height=\"1080\" aria-label=\"McDonalds\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2024\/08\/McDonalds-3.webp\" data-width=\"1920\" data-height=\"1080\" aria-label=\"McDonalds\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2024\/08\/McDonalds-0.webp\" data-width=\"1920\" data-height=\"1080\" aria-label=\"McDonalds\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t<header class=\"elementor-element elementor-element-0eb8fc5 e-flex e-con-boxed e-con e-parent\" data-id=\"0eb8fc5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5116690 e-con-full e-flex e-con e-child\" data-id=\"5116690\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e077142 elementor-widget__width-inherit elementor-widget elementor-widget-post-navigation\" data-id=\"e077142\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/best-of-gaming.be\/case\/orange\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">< Previous case<\/span><span class=\"post-navigation__prev--title\">Orange by Havas &#038; 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