{"id":8415,"date":"2024-08-30T10:12:33","date_gmt":"2024-08-30T10:12:33","guid":{"rendered":"https:\/\/best-of-gaming.be\/?post_type=case&p=8415"},"modified":"2024-11-25T08:46:59","modified_gmt":"2024-11-25T08:46:59","slug":"proximus","status":"publish","type":"case","link":"https:\/\/best-of-gaming.be\/case\/proximus\/","title":{"rendered":"Fiber hyper run by Proximus"},"content":{"rendered":"\t\t
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Fiber hyper run by Proximus<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDiscover more cases<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Best practices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Best of Gaming<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Title<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Fiber hyper run in Fortnite<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Categories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBest of Gaming<\/span>, Telco<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Objective Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Gaming is big business in Belgium. In 2022, 55% of adults in Belgium play a digital game every month. They do this on different devices, ranging from consoles to tablets and smartphones. That\u2019s why we needed to raise awareness in the gaming community that Proximus Fiber is all about speed.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Media Characteristics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Building a Speed Run in Fortnite ties perfectly with the message we want to bring. <\/span>Fortnite<\/b> is a popular game which is accessible on all devices and free to play. <\/span>Speed runs <\/b>are a popular \u201cgameplay format\u201d on which you need to complete a map as fast as possible. Just like fiber, it\u2019s all about speed.\u00a0\u00a0<\/span><\/p>

On top of our concept, we also organized 3 official tournaments.\u00a0 Each tournament took 2 weeks and the fastest players would win amazing prices. This added another dynamic to the game & we saw crazy engagement from the community looking for shortcuts and improvements.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Reason Best Practice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Qua visibility, we really went off the charts. TikTok performed above benchmarks. On Twitch, we grabbed the attention of gamers. Almost 170.000 hours of gameplay streams were watched. That\u2019s hours of Proximus fiber visibility in prime time with our target audience. We had 7x times as many participants as estimated with 39.000 unique players throughout the entire campaign. Many of them coming back multiple times. On average, they spent 45 minutes playing the speed run, during which they had full attention on Proximus fiber.\u00a0<\/span><\/p>

This case is inspiring because of the pioneering approach in leveraging gaming culture and entering virtual environments. It was a unique way to engage with consumers and still showcase the capabilities of Proximus\u2019 fiber network. In summary, this campaign embodies the \u2018Think Possible\u2019 mission of Proximus.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t< Previous case<\/span>Rabanne by Space & Spacefwd<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tNext case ><\/span>Engie by Space & Spacefwd<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGo back to all cases<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Gaming is big business in Belgium. In 2022, 55% of adults in Belgium play a digital game every month. They do this on different devices, ranging from consoles to tablets and smartphones. That\u2019s why we needed to raise awareness in the gaming community that Proximus Fiber is all about speed.<\/p>\n","protected":false},"featured_media":8690,"template":"elementor_header_footer","categories":[1,49],"tags":[8],"class_list":["post-8415","case","type-case","status-publish","has-post-thumbnail","hentry","category-best-of-gaming","category-telco","tag-crowned"],"acf":[],"yoast_head":"\nFiber hyper run by Proximus - Best of Gaming<\/title>\n<meta name=\"description\" content=\"Natuurpunt: Attract volunteers and new members to be involved to protect nature in Flanders\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/best-of-gaming.be\/case\/proximus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fiber hyper run by Proximus - Best of Gaming\" \/>\n<meta property=\"og:description\" content=\"Natuurpunt: Attract volunteers and new members to be involved to protect nature in Flanders\" \/>\n<meta property=\"og:url\" content=\"https:\/\/best-of-gaming.be\/case\/proximus\/\" \/>\n<meta property=\"og:site_name\" content=\"Best of Gaming\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-25T08:46:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2024\/06\/Proximus.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/best-of-gaming.be\/case\/proximus\/\",\"url\":\"https:\/\/best-of-gaming.be\/case\/proximus\/\",\"name\":\"Fiber hyper run by Proximus - 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