{"id":9234,"date":"2025-07-01T10:06:36","date_gmt":"2025-07-01T10:06:36","guid":{"rendered":"https:\/\/best-of-gaming.be\/?post_type=case&#038;p=9234"},"modified":"2025-07-10T12:16:29","modified_gmt":"2025-07-10T12:16:29","slug":"lion","status":"publish","type":"case","link":"https:\/\/best-of-gaming.be\/case\/lion\/","title":{"rendered":"Lion\u00ae #PlayLikeALion Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9234\" class=\"elementor elementor-9234\" data-elementor-post-type=\"case\">\n\t\t\t\t<header class=\"elementor-element elementor-element-6e1fb57 e-flex e-con-boxed e-con e-parent\" data-id=\"6e1fb57\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-801e6f0 e-con-full e-flex e-con e-child\" data-id=\"801e6f0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0435f7b elementor-widget elementor-widget-heading\" data-id=\"0435f7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Lion\u00ae #PlayLikeALion Campaign<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8df9911 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8df9911\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af48378 elementor-align-left elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"af48378\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/best-of-gaming.be\/cases\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover more cases<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43f92d6 e-con-full e-flex e-con e-child\" data-id=\"43f92d6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-737c3ac elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"737c3ac\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3de399 e-con-full e-flex e-con e-child\" data-id=\"b3de399\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-280804b e-con-full e-flex e-con e-child\" data-id=\"280804b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-204e557 elementor-widget elementor-widget-heading\" data-id=\"204e557\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best practices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a72e60 elementor-widget elementor-widget-text-editor\" data-id=\"0a72e60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/best-of-gaming.be\/\">Best of Gaming<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a429f71 e-con-full e-flex e-con e-child\" data-id=\"a429f71\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0218dd5 elementor-widget elementor-widget-heading\" data-id=\"0218dd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Title<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54fbffe elementor-widget elementor-widget-text-editor\" data-id=\"54fbffe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Lion\u00ae #PlayLikeALion Campaign<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fdc9db e-flex e-con-boxed e-con e-child\" data-id=\"8fdc9db\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69f9376 elementor-widget elementor-widget-heading\" data-id=\"69f9376\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Categories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e111640 elementor-widget elementor-widget-text-editor\" data-id=\"e111640\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span>Best of Gaming<\/span>, <span>Food<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4996c1 e-con-full e-flex e-con e-child\" data-id=\"c4996c1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73be88d elementor-widget elementor-widget-spacer\" data-id=\"73be88d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e189baa e-con-full e-flex e-con e-child\" data-id=\"e189baa\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-861957f elementor-widget elementor-widget-image\" data-id=\"861957f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"463\" src=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2024\/06\/Best-of-Gaming-1024x592.png\" class=\"attachment-large size-large wp-image-8671\" alt=\"\" srcset=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2024\/06\/Best-of-Gaming-1024x592.png 1024w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2024\/06\/Best-of-Gaming-300x173.png 300w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2024\/06\/Best-of-Gaming-768x444.png 768w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2024\/06\/Best-of-Gaming.png 1120w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t<header class=\"elementor-element elementor-element-562711e e-flex e-con-boxed e-con e-parent\" data-id=\"562711e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41e3424 e-con-full e-flex e-con e-child\" data-id=\"41e3424\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1c77741 e-con-full e-flex e-con e-child\" data-id=\"1c77741\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eca9c76 e-flex e-con-boxed e-con e-child\" data-id=\"eca9c76\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce23c0 elementor-widget elementor-widget-heading\" data-id=\"5ce23c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objective Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485845d elementor-widget elementor-widget-text-editor\" data-id=\"485845d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The primary objective of the #PlayLikeALion campaign was to\u00a0<\/span><b>connect the Lion\u00ae cereal brand with younger audiences<\/b><span style=\"font-weight: 400;\">, specifically 18\u201330-year-old Belgian gamers, by integrating the brand directly into their culture on\u00a0<\/span><b>Twitch<\/b><span style=\"font-weight: 400;\">. The goal was to shift away from traditional advertising and instead become a natural, accepted part of their daily routine and online activities, making Lion\u00ae relevant in their gaming world.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed165b7 e-flex e-con-boxed e-con e-child\" data-id=\"ed165b7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e155a60 elementor-widget elementor-widget-heading\" data-id=\"e155a60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Media characteristics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-752a17d elementor-widget elementor-widget-text-editor\" data-id=\"752a17d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The campaign ran for\u00a0<\/span><b>six consecutive weekends<\/b><span style=\"font-weight: 400;\">\u00a0on Twitch, featuring\u00a0<\/span><b>six Belgian gaming influencers<\/b><span style=\"font-weight: 400;\">. Its core characteristics included:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b000ec elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0b000ec\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Community-Driven Challenges: Each week, the gaming challenges were chosen by the communitythrough social media voting on TikTok or Instagram Reels, ensuring high relevance and engagement.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Product Integration as Reward: Streamers earned Lion\u00ae cereal live on stream upon completing challenges, tying the product directly to the gameplay ritual in a native, non-disruptive way. Viewers also had chances to win Lion\u00ae products via chat engagement.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Interactive Live Streams: The streams featured branded overlays, a custom Twitch bot (!lion), chat prompts, and visible product moments, encouraging active participation from the audience (voting, reacting, engaging in chat).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\"Crunch &amp; Conquer\" Theme: This recurring brand hook was reinforced through live commentary, visual assets, and influencer storytelling, embedding the brand's essence into the gameplay.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Integrated Media Strategy: An 80% TikTok-focused paid media budget drove traffic to the streams by leveraging algorithmic virality, while Instagram targeted hobbyist gamers. This amplified creator posts, voting callouts, and campaign recaps.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">High Engagement and Reach: The campaign generated impressive results, including 288 community-generated challenges, 1,519 hours streamed, 65,375 total hours watched, 700,000+ engagements, and over 3.8 million paid and organic impressions.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4270348 e-flex e-con-boxed e-con e-child\" data-id=\"4270348\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a71e73 elementor-widget elementor-widget-heading\" data-id=\"3a71e73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reason Best Practice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2156ec5 elementor-widget elementor-widget-text-editor\" data-id=\"2156ec5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">#PlayLikeALion is considered a best practice due to its effective and authentic brand integration into gaming culture:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c05ae elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c6c05ae\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Culturally Native Execution: Instead of traditional ads, the campaign adhered to Twitch's norms, focusing on authentic interaction and entertainment from creators, without a hard sell.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Real Interactivity: It empowered fans to co-create content by voting on challenges and engaging directly, fostering a strong sense of community ownership.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Seamless Product Integration: Lion\u00ae was consistently present\u2014visually, narratively, and as a reward\u2014but never disrupted the live stream experience, making its presence feel natural and organic.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Shareable Content: Challenges were designed to be highly clip-worthy and shareable, enabling creators and fans to amplify moments across various platforms, extending the campaign's reach.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Efficient Performance: The campaign achieved strong organic traction and high retention metrics with a modest media budget, demonstrating efficiency in building relevance and engagement.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c2b6dd elementor-widget elementor-widget-text-editor\" data-id=\"9c2b6dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By combining live content, influencer voice, and smart social amplification, #PlayLikeALion successfully built relevance with Belgian gamers through\u00a0<\/span><b>sustained, genuine participation<\/b><span style=\"font-weight: 400;\">, rather than forced promotion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0eb5254 e-con-full e-flex e-con e-child\" data-id=\"0eb5254\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da4a9de elementor-widget elementor-widget-image\" data-id=\"da4a9de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"446\" src=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_5-1024x571.webp\" class=\"attachment-large size-large wp-image-9243\" alt=\"\" srcset=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_5-1024x571.webp 1024w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_5-300x167.webp 300w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_5-768x429.webp 768w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_5-1536x857.webp 1536w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_5.webp 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6e7a2 elementor-widget elementor-widget-image\" data-id=\"5b6e7a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_3-1024x575.webp\" class=\"attachment-large size-large wp-image-9241\" alt=\"\" srcset=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_3-1024x575.webp 1024w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_3-300x168.webp 300w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_3-768x431.webp 768w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_3-1536x862.webp 1536w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_3.webp 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d366a0 elementor-widget elementor-widget-image\" data-id=\"7d366a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"446\" src=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_4-1024x571.webp\" class=\"attachment-large size-large wp-image-9242\" alt=\"\" srcset=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_4-1024x571.webp 1024w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_4-300x167.webp 300w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_4-768x429.webp 768w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_4-1536x857.webp 1536w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_4.webp 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cc6b04 elementor-widget elementor-widget-image\" data-id=\"8cc6b04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"452\" src=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_2-1024x578.webp\" class=\"attachment-large size-large wp-image-9240\" alt=\"\" srcset=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_2-1024x578.webp 1024w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_2-300x169.webp 300w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_2-768x433.webp 768w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_2-1536x866.webp 1536w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/LION_Play_2.webp 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2bc0cb e-con-full e-flex e-con e-child\" data-id=\"c2bc0cb\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t<header class=\"elementor-element elementor-element-0eb8fc5 e-flex e-con-boxed e-con e-parent\" data-id=\"0eb8fc5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5116690 e-con-full e-flex e-con e-child\" data-id=\"5116690\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e077142 elementor-widget__width-inherit elementor-widget elementor-widget-post-navigation\" data-id=\"e077142\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/best-of-gaming.be\/case\/pepsico-x-omg-x-azerion\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">< Previous case<\/span><span class=\"post-navigation__prev--title\">Pepsico x OMG x Azerion<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/best-of-gaming.be\/case\/orange-x-azerion\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next case ><\/span><span class=\"post-navigation__next--title\">Orange x Azerion<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9fce5a elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-child\" data-id=\"f9fce5a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e528a0 elementor-align-right elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"4e528a0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/best-of-gaming.be\/cases\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go back to all cases<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover more cases Best practices Best of Gaming Title Lion\u00ae #PlayLikeALion Campaign Categories Objective Campaign The primary objective of the #PlayLikeALion campaign was to\u00a0connect the Lion\u00ae cereal brand with younger audiences, specifically 18\u201330-year-old Belgian gamers, by integrating the brand directly into their culture on\u00a0Twitch. The goal was to shift away from traditional advertising and instead [&hellip;]<\/p>\n","protected":false},"featured_media":9464,"template":"elementor_header_footer","categories":[1,48],"tags":[8],"class_list":["post-9234","case","type-case","status-publish","has-post-thumbnail","hentry","category-best-of-gaming","category-food","tag-crowned"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lion\u00ae #PlayLikeALion Campaign - Best of Gaming<\/title>\n<meta name=\"description\" content=\"The primary objective of the #PlayLikeALion campaign was to\u00a0connect the Lion\u00ae cereal brand with younger audiences..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/best-of-gaming.be\/case\/lion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lion\u00ae #PlayLikeALion Campaign - 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