{"id":9279,"date":"2025-07-01T10:20:54","date_gmt":"2025-07-01T10:20:54","guid":{"rendered":"https:\/\/best-of-gaming.be\/?post_type=case&p=9279"},"modified":"2025-07-29T06:24:48","modified_gmt":"2025-07-29T06:24:48","slug":"console-swap-by-proximus","status":"publish","type":"case","link":"https:\/\/best-of-gaming.be\/case\/console-swap-by-proximus\/","title":{"rendered":"CONSOLE SWAP by Proximus"},"content":{"rendered":"\t\t
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CONSOLE SWAP by Proximus<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Best practices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Best of Gaming<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Title<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Silk for Proximus<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Categories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBest of Gaming<\/span>, Telco<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Objective Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Proximus’s “Console Swap” campaign aimed to\u00a0<\/span>challenge negative societal perceptions of gaming<\/b>\u00a0by demonstrating the real-world applicability of skills developed through gaming, such as strategic thinking, teamwork, and precision. This initiative sought to\u00a0<\/span>strengthen Proximus’s brand image<\/b>\u00a0as a tech-optimistic company that supports the gaming community and\u00a0<\/span>drive engagement<\/b>\u00a0with both gamers and a broader audience. The campaign directly aligned with Proximus’s 2024 brand platform, which emphasizes unlocking individual talents and potential through its network.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Media characteristics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The “Console Swap” campaign featured\u00a0<\/span>four engaging episodes<\/b>\u00a0(split between French and Dutch) where professional gamers participated in unexpected real-world challenges like rally co-piloting and robotic surgery, applying their gaming skills. These episodes were\u00a0<\/span>hosted by well-known gaming personalities<\/b>\u00a0(Hakim Chatar and Malou Vandercammen) who also amplified the campaign on their social media channels (Meta, TikTok, Twitch). Content distribution included\u00a0<\/span>long-form episodes on YouTube and Proximus’s Pickx platform<\/b>, complemented by\u00a0<\/span>short-form content<\/b>\u00a0(trailers, behind-the-scenes, gamer spotlights) across various social media platforms to generate buzz and drive traffic. Furthermore, Proximus\u00a0<\/span>partnered with trusted gaming media outlets<\/b>\u00a0like IGN Benelux and Geeko for native advertising integrations, ensuring authentic connection with the gaming community.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Reason Best Practice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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“Console Swap” is considered a best practice due to its\u00a0<\/span>seamless integration into the gaming community<\/b>\u00a0through authentic storytelling, trusted voices, and relevant platforms. It demonstrated\u00a0<\/span>strong alignment with Proximus’s 2024 brand platform<\/b>, effectively showcasing how their network empowers individuals. The campaign achieved\u00a0<\/span>authenticity and significant societal and brand impact beyond mere reach<\/b>, evidenced by shifted perceptions about gaming (e.g., 67% of viewers believing gaming is valuable), increased recognition of gaming skills’ usefulness (79%), and improved brand perception for Proximus among viewers (+20% increase in believing Proximus understands gaming). Finally, the campaign excelled in\u00a0<\/span>tailoring content (short and long-form) across diverse channels<\/b>, ensuring cultural relevance for both Flemish- and French-speaking audiences.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t< Previous case<\/span>Oreo | Breaking records through city-scale gaming<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tNext case ><\/span>Telenet Squid Game<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGo back to all cases<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Discover more cases Best practices Best of Gaming Title Silk for Proximus Categories Objective Campaign Proximus’s “Console Swap” campaign aimed to\u00a0challenge negative societal perceptions of gaming\u00a0by demonstrating the real-world applicability of skills developed through gaming, such as strategic thinking, teamwork, and precision. This initiative sought to\u00a0strengthen Proximus’s brand image\u00a0as a tech-optimistic company that supports the […]<\/p>\n","protected":false},"featured_media":9452,"template":"elementor_header_footer","categories":[1,49],"tags":[8],"class_list":["post-9279","case","type-case","status-publish","has-post-thumbnail","hentry","category-best-of-gaming","category-telco","tag-crowned"],"acf":[],"yoast_head":"\nCONSOLE SWAP by Proximus - Best of Gaming<\/title>\n<meta name=\"description\" content=\"Proximus's "Console Swap" campaign aimed to\u00a0challenge negative societal perceptions of gaming\u00a0by demonstrating the real-world...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/best-of-gaming.be\/case\/console-swap-by-proximus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONSOLE SWAP by Proximus - 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