{"id":9304,"date":"2025-07-07T08:14:28","date_gmt":"2025-07-07T08:14:28","guid":{"rendered":"https:\/\/best-of-gaming.be\/?post_type=case&#038;p=9304"},"modified":"2025-07-10T10:49:26","modified_gmt":"2025-07-10T10:49:26","slug":"playfwdaldi","status":"publish","type":"case","link":"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/","title":{"rendered":"#PlayfwdALDI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9304\" class=\"elementor elementor-9304\" data-elementor-post-type=\"case\">\n\t\t\t\t<header class=\"elementor-element elementor-element-6e1fb57 e-flex e-con-boxed e-con e-parent\" data-id=\"6e1fb57\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-801e6f0 e-con-full e-flex e-con e-child\" data-id=\"801e6f0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0435f7b elementor-widget elementor-widget-heading\" data-id=\"0435f7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">#PlayfwdALDI<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8df9911 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8df9911\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af48378 elementor-align-left elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"af48378\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/best-of-gaming.be\/cases\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover more cases<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43f92d6 e-con-full e-flex e-con e-child\" data-id=\"43f92d6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-737c3ac elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"737c3ac\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3de399 e-con-full e-flex e-con e-child\" data-id=\"b3de399\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-280804b e-con-full e-flex e-con e-child\" data-id=\"280804b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-204e557 elementor-widget elementor-widget-heading\" data-id=\"204e557\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best practices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a72e60 elementor-widget elementor-widget-text-editor\" data-id=\"0a72e60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/best-of-gaming.be\/\">Best of Gaming<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a429f71 e-con-full e-flex e-con e-child\" data-id=\"a429f71\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0218dd5 elementor-widget elementor-widget-heading\" data-id=\"0218dd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Title<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54fbffe elementor-widget elementor-widget-text-editor\" data-id=\"54fbffe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">#PlayfwdALDI<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fdc9db e-flex e-con-boxed e-con e-child\" data-id=\"8fdc9db\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69f9376 elementor-widget elementor-widget-heading\" data-id=\"69f9376\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Categories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e111640 elementor-widget elementor-widget-text-editor\" data-id=\"e111640\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span>Best of Gaming<\/span>, <span>Telco<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4996c1 e-con-full e-flex e-con e-child\" data-id=\"c4996c1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73be88d elementor-widget elementor-widget-spacer\" data-id=\"73be88d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e189baa e-con-full e-flex e-con e-child\" data-id=\"e189baa\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t<header class=\"elementor-element elementor-element-562711e e-flex e-con-boxed e-con e-parent\" data-id=\"562711e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41e3424 e-con-full e-flex e-con e-child\" data-id=\"41e3424\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1c77741 e-con-full e-flex e-con e-child\" data-id=\"1c77741\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eca9c76 e-flex e-con-boxed e-con e-child\" data-id=\"eca9c76\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce23c0 elementor-widget elementor-widget-heading\" data-id=\"5ce23c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objective Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485845d elementor-widget elementor-widget-text-editor\" data-id=\"485845d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">ALDI aimed to\u00a0<b>promote its limited-edition emoji collectibles to young families during the back-to-school season<\/b>. The core objectives were to\u00a0<b>reinforce brand visibility<\/b>\u00a0and\u00a0<b>keep ALDI top-of-mind<\/b>\u00a0for both parents and children. Critically, ALDI sought to go beyond traditional in-store and media visibility by engaging families in their daily mobile gaming habits. The goal was to transform their emoji universe into a memorable, playable experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed165b7 e-flex e-con-boxed e-con e-child\" data-id=\"ed165b7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e155a60 elementor-widget elementor-widget-heading\" data-id=\"e155a60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Media characteristics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-752a17d elementor-widget elementor-widget-text-editor\" data-id=\"752a17d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">ALDI partnered with Playfwd to integrate their campaign directly into mobile games. The key characteristics of this 2-month campaign were:<\/p><ul class=\"ul1\"><li class=\"li1\"><b>Target Audience &amp; Safety:<\/b>\u00a0The campaign specifically targeted &#8220;Parents&#8221; and was delivered on mobile devices using a curated whitelist of over 1,000\u00a0<b>COPPA-compliant<\/b>\u00a0(Children&#8217;s Online Privacy Protection Act) and brand-safe apps. This ensured adherence to age-specific advertising guidelines for users under 13.<\/li><li class=\"li1\"><b>In-Game Integration:<\/b>\u00a0Instead of standard advertisements, the campaign&#8217;s core experience was a\u00a0<b>bespoke match-3 mini-game<\/b>\u00a0featuring ALDI&#8217;s emoji characters. This game was embedded within\u00a0<b>rewarded ad units<\/b>\u00a0across popular mobile titles like Hay Day, Wordscapes, and June&#8217;s Journey.<\/li><li class=\"li1\"><b>Engagement Flow:<\/b>\u00a0Each session included a\u00a0<b>30-second branded video pre-roll<\/b>, followed by the\u00a0<b>interactive emoji match game<\/b>, and concluded with a\u00a0<b>dynamic end card containing calls to action<\/b>.<\/li><li class=\"li1\"><b>Significant Reach and Engagement:<\/b>\u00a0The campaign achieved substantial results:<ul class=\"ul1\"><li class=\"li1\"><b>Over 1.2 million dynamic end-card play sessions<\/b>.<\/li><li class=\"li1\"><b>900K+ unique users reached<\/b>\u00a0within the target audience.<\/li><li class=\"li1\">An impressive\u00a0<b>98% Video Completion Rate (VCR)<\/b>.<\/li><li class=\"li1\">An\u00a0<b>88% engagement rate<\/b>\u00a0with the dynamic end-card, significantly exceeding benchmarks.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4270348 e-flex e-con-boxed e-con e-child\" data-id=\"4270348\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a71e73 elementor-widget elementor-widget-heading\" data-id=\"3a71e73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reason Best Practise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2156ec5 elementor-widget elementor-widget-text-editor\" data-id=\"2156ec5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">This ALDI campaign is a best practice because it fundamentally shifted how retailers can engage young families through mobile gaming:<\/p><ul class=\"ul1\"><li class=\"li1\"><b>From Interruption to Participation:<\/b>\u00a0It transformed advertising from a passive interruption into an\u00a0<b>active, playable experience<\/b>. The emojis weren&#8217;t just seen; they were the central mechanic of an interactive game, encouraging direct engagement.<\/li><li class=\"li1\"><b>Bridging Offline and Online:<\/b>\u00a0By making ALDI&#8217;s physical emoji collectibles playable in a digital environment, the campaign effectively\u00a0<b>extended their relevance beyond the store<\/b>, reinforcing brand recognition in a new context.<\/li><li class=\"li1\"><b>Contextual Respect:<\/b>\u00a0The campaign demonstrated strong brand responsibility. All placements were\u00a0<b>COPPA-compliant, age-appropriate, and integrated into high-quality games<\/b>\u00a0that children already enjoy, building trust with families.<\/li><li class=\"li1\"><b>Reinventing Retailer Engagement with Gen Alpha:<\/b>\u00a0It showcased that even short-format, highly scalable activations can deliver\u00a0<b>meaningful interaction and memory formation<\/b>, moving beyond mere exposure in mobile ecosystems. It proved that engaging the next generation of shoppers through play doesn&#8217;t require expensive, standalone apps, but rather smart, lightweight integrations.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0eb5254 e-con-full e-flex e-con e-child\" data-id=\"0eb5254\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c2bc0cb e-con-full e-flex e-con e-child\" data-id=\"c2bc0cb\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fdc1275 e-con-full e-flex e-con e-child\" data-id=\"fdc1275\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5329f2 e-con-full e-flex e-con e-child\" data-id=\"c5329f2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79e589c elementor-widget elementor-widget-image\" data-id=\"79e589c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"540\" height=\"1024\" src=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-2-540x1024.webp\" class=\"attachment-large size-large wp-image-9362\" alt=\"\" srcset=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-2-540x1024.webp 540w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-2-158x300.webp 158w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-2-768x1456.webp 768w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-2-810x1536.webp 810w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-2-1080x2048.webp 1080w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-2-scaled.webp 1350w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169b62d elementor-widget elementor-widget-image\" data-id=\"169b62d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"541\" height=\"1024\" src=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-1-541x1024.webp\" class=\"attachment-large size-large wp-image-9361\" alt=\"\" srcset=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-1-541x1024.webp 541w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-1-159x300.webp 159w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-1-768x1453.webp 768w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-1-812x1536.webp 812w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-1-1082x2048.webp 1082w, https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-1-scaled.webp 1353w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t<header class=\"elementor-element elementor-element-0eb8fc5 e-flex e-con-boxed e-con e-parent\" data-id=\"0eb8fc5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5116690 e-con-full e-flex e-con e-child\" data-id=\"5116690\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e077142 elementor-widget__width-inherit elementor-widget elementor-widget-post-navigation\" data-id=\"e077142\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/best-of-gaming.be\/case\/telenet-squid-game\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">< Previous case<\/span><span class=\"post-navigation__prev--title\">Telenet Squid Game<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9fce5a elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-child\" data-id=\"f9fce5a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e528a0 elementor-align-right elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"4e528a0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/best-of-gaming.be\/cases\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go back to all cases<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover more cases Best practices Best of Gaming Title #PlayfwdALDI Categories Objective Campaign ALDI aimed to\u00a0promote its limited-edition emoji collectibles to young families during the back-to-school season. The core objectives were to\u00a0reinforce brand visibility\u00a0and\u00a0keep ALDI top-of-mind\u00a0for both parents and children. Critically, ALDI sought to go beyond traditional in-store and media visibility by engaging families in [&hellip;]<\/p>\n","protected":false},"featured_media":9360,"template":"elementor_header_footer","categories":[1,49],"tags":[],"class_list":["post-9304","case","type-case","status-publish","has-post-thumbnail","hentry","category-best-of-gaming","category-telco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#PlayfwdALDI - Best of Gaming<\/title>\n<meta name=\"description\" content=\"ALDI aimed to\u00a0promote its limited-edition emoji collectibles to young families during the back-to-school season...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#PlayfwdALDI - Best of Gaming\" \/>\n<meta property=\"og:description\" content=\"ALDI aimed to\u00a0promote its limited-edition emoji collectibles to young families during the back-to-school season...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/\" \/>\n<meta property=\"og:site_name\" content=\"Best of Gaming\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-10T10:49:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-0-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/\",\"url\":\"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/\",\"name\":\"#PlayfwdALDI - Best of Gaming\",\"isPartOf\":{\"@id\":\"https:\/\/best-of-gaming.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-0-scaled.webp\",\"datePublished\":\"2025-07-07T08:14:28+00:00\",\"dateModified\":\"2025-07-10T10:49:26+00:00\",\"description\":\"ALDI aimed to\u00a0promote its limited-edition emoji collectibles to young families during the back-to-school season...\",\"breadcrumb\":{\"@id\":\"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/#primaryimage\",\"url\":\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-0-scaled.webp\",\"contentUrl\":\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-0-scaled.webp\",\"width\":1360,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/best-of-gaming.be\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"#PlayfwdALDI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/best-of-gaming.be\/#website\",\"url\":\"https:\/\/best-of-gaming.be\/\",\"name\":\"Best of Gaming\",\"description\":\"- Best practices\",\"publisher\":{\"@id\":\"https:\/\/best-of-gaming.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/best-of-gaming.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/best-of-gaming.be\/#organization\",\"name\":\"Best of Gaming\",\"url\":\"https:\/\/best-of-gaming.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/best-of-gaming.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2023\/11\/logo-best-of-gaming.png\",\"contentUrl\":\"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2023\/11\/logo-best-of-gaming.png\",\"width\":544,\"height\":271,\"caption\":\"Best of Gaming\"},\"image\":{\"@id\":\"https:\/\/best-of-gaming.be\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"#PlayfwdALDI - Best of Gaming","description":"ALDI aimed to\u00a0promote its limited-edition emoji collectibles to young families during the back-to-school season...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/","og_locale":"en_US","og_type":"article","og_title":"#PlayfwdALDI - Best of Gaming","og_description":"ALDI aimed to\u00a0promote its limited-edition emoji collectibles to young families during the back-to-school season...","og_url":"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/","og_site_name":"Best of Gaming","article_modified_time":"2025-07-10T10:49:26+00:00","og_image":[{"width":1360,"height":2560,"url":"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-0-scaled.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/","url":"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/","name":"#PlayfwdALDI - Best of Gaming","isPartOf":{"@id":"https:\/\/best-of-gaming.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/#primaryimage"},"image":{"@id":"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/#primaryimage"},"thumbnailUrl":"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-0-scaled.webp","datePublished":"2025-07-07T08:14:28+00:00","dateModified":"2025-07-10T10:49:26+00:00","description":"ALDI aimed to\u00a0promote its limited-edition emoji collectibles to young families during the back-to-school season...","breadcrumb":{"@id":"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/best-of-gaming.be\/case\/playfwdaldi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/#primaryimage","url":"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-0-scaled.webp","contentUrl":"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2025\/07\/PlayfwdALDI-aldi-0-scaled.webp","width":1360,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/best-of-gaming.be\/case\/playfwdaldi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/best-of-gaming.be\/"},{"@type":"ListItem","position":2,"name":"#PlayfwdALDI"}]},{"@type":"WebSite","@id":"https:\/\/best-of-gaming.be\/#website","url":"https:\/\/best-of-gaming.be\/","name":"Best of Gaming","description":"- Best practices","publisher":{"@id":"https:\/\/best-of-gaming.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/best-of-gaming.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/best-of-gaming.be\/#organization","name":"Best of Gaming","url":"https:\/\/best-of-gaming.be\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/best-of-gaming.be\/#\/schema\/logo\/image\/","url":"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2023\/11\/logo-best-of-gaming.png","contentUrl":"https:\/\/best-of-gaming.be\/wp-content\/uploads\/2023\/11\/logo-best-of-gaming.png","width":544,"height":271,"caption":"Best of Gaming"},"image":{"@id":"https:\/\/best-of-gaming.be\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/best-of-gaming.be\/wp-json\/wp\/v2\/case\/9304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/best-of-gaming.be\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/best-of-gaming.be\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":13,"href":"https:\/\/best-of-gaming.be\/wp-json\/wp\/v2\/case\/9304\/revisions"}],"predecessor-version":[{"id":9449,"href":"https:\/\/best-of-gaming.be\/wp-json\/wp\/v2\/case\/9304\/revisions\/9449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/best-of-gaming.be\/wp-json\/wp\/v2\/media\/9360"}],"wp:attachment":[{"href":"https:\/\/best-of-gaming.be\/wp-json\/wp\/v2\/media?parent=9304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/best-of-gaming.be\/wp-json\/wp\/v2\/categories?post=9304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/best-of-gaming.be\/wp-json\/wp\/v2\/tags?post=9304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}